Bear was rescued as a malnourished puppy on the side of a South Korean highway. In 2017, he was adopted by a student who was suffering from anxiety and depression.

They helped each other.

Years later, that same student would launch a new kind of pet brand inspired by this story.

Jindo Club is driven by the belief that businesses have more to offer than just products, and that customers have more to offer than just money.

We aspire to unlock this value by making available not only innovative products, but opportunities to collaborate with our brand and get involved with the causes you care about.